Warm-up Next: Less Complexity, More Results in Tissue Embossing

With 10 years of experience in the Latin American tissue market, Yuri De Souza is a specialist in B2B capital goods sales. His focus has always been on market growth and building strategic solutions for the tissue industry.

Yuri holds a degree in Mechanical Production Engineering and an MBA in Market Intelligence and Sales. At Latampaper Brasil 2025 he will present the session Warm-up Next: Less Complexity, More Results – The Evolution of Embossing in Tissue Paper. He will share practical insights for companies looking to grow through innovation, efficiency, and sustainability.

Embossing technology has evolved. Today, it allows for simpler, more flexible, and more efficient production. With this approach, producers can add specific features to the paper without changing the machine layout. This opens the door to product variety, better customization, and faster adaptation to market needs — all while optimizing the production line.

Yuri’s presentation will show how this technology supports companies that want to reduce complexity and increase results in a competitive market.