Luis Bueno has over 20 years of experience leading brands at the intersection of consumer goods, technology, and customer experience. Today, he is Executive Vice President of Consumer Goods and Corporate Relations at SUZANO. He leads Suzano’s B2C and B2B businesses and also oversees corporate affairs, government relations, asset intelligence, and fire prevention across the Group.

With a background in mechanical engineering from UFMG and an MBA from Harvard Business School. Luis also completed executive programs at Insead and London Business School. He speaks Portuguese, English, and Spanish fluently and has built a career across Brazil, the USA, Mexico, Chile, and the Caribbean.

At Latampaper Brazil 2025, Luis Bueno will offer a clear and practical view of where the tissue market is headed. His session, A Strategic Look at the Tissue Market for 2025, will focus on the main opportunities and real challenges for the sector in the coming year.